Sometimes the smallest thing can sway your decisions.
Like a decal for instance…
I’ve been thinking of using one of the bulk email services. Why? I’ve been playing with the idea of creating a newsletter for people interested in my plays. Or for Intermittent Fasting…
You need to use a mailer provider to send out bulk emails. Or else you’d have to send out emails in small batches so that they don’t get marked as Spam by your provider.
I used the free version of MailChimp. For the trial run of my “Start Intermittent Fasting Challenge”. It was easy enough to use, but I would have to use the paid version to take advantage of scheduling and other tools. And I wasn’t sure that I wanted to go with MailChimp.
I saw a webinar for ConvertKit and it seemed much easier to use. They had all kinds of templates that you could adapt. And they had some easily accessible training available. I signed up for the 30 Day Trial version.
I was able to whip up a page. To collect email addresses for people that want to see the online remount of my play the Lost Years. (Here’s a link that I had in a previous post: https://renurg-productions.ck.page/1d986e9415)
And when we’re ready to broadcast the performance, I’ll be able to send out an email with the details to those folks.
It was easy. But should I become a customer when the trial ended, I wondered?
When you reach your first ten “subscribers” (people on your mail list), ConvertKit sends you a t-shirt. Cool!
But when the t-shirt arrived, it was the wrong size. Small, instead of Large. Instead of getting annoyed, I decided to give it to my daughter.
Along with the t-shirt was a decal to stick on your window. It says “Create Every Day.” And I love it.
I prefer the decal to the t-shirt. Because I can look at the decal every day. And I do.
It’s stuck on the window of my office. I glance past my computer screen and see that tidbit of inspiration all the time.
It charms me. And I decided to sign on with ConvertKit.
Oh, the power of a well-placed, small gift…
© 2021 Peter Gruner