One of Zig Ziglar’s most frequent piece of advice was this:

You can get everything in life you want if you will just help enough other people get what they want.

I saw Zig speak years ago in Toronto. And he repeated that phrase many times.

In fact, I went down a rabbit hole confirming the wording of that phrase.

I googled it and came across a transcript of one of his speeches. And of course, I had to read the whole speech.

Man, that guy could give a great inspirational talk!

Most of the time we think of our goals as things we want.

But if we shift our focus. Reframe our goals in terms of helping others. It can help us achieve them.

If a salesperson stops thinking in terms of making more sales. And instead thinks of how their products can help people. They can become better sales people.

And by focusing on their clients instead of the sales, they’ll make more sales.

Is there a way you can rethink something you want? To think of how it can help other people?