How do you build an audience’s anticipation for a show?

I think about that a lot.

When I have a Fringe show, I start posting on social media before the show is about to open. But it’s already busy with everyone else trying to get you to see their Fringe show.

You’ve got to start marketing much earlier. Maybe months earlier.

It feels like a chicken or the egg kind of situation.

Do you promote your show before you’ve started rehearsals? Before you even know if it’s going to be a good show or not?

I’ve been in plays where I held off telling people about it because I wasn’t sure that I wanted anyone I knew to see me in it.

Do you wait until you have a better idea of what the result will be before you start promoting it?

And how do you make it enticing to a potential audience member?

How do you convince them that they should see it?

If you start too early, will they have lost interest by the time the show is ready?

I’m taking part in The End of Play, which I hope will result in the first draft of a new play. I plan to write a few other drafts. So, I can submit it to the Hamilton Fringe Playwriting contest in the fall.

Do I start promoting it now? Before it’s even written?

So many questions.

Not enough writing.