Tiny Habits

I was talking about reciprocity the other day. And I bought a book last year because of reciprocity. The book is Tiny Habits by BJ Fogg. Fogg teaches behaviour modification. Or habit formation. He breaks down the creation of habit into a “recipe.” You associate a behaviour that you want to do with a behaviour…

Reaching for Reciprocity

I read Robert Cialdini’s book Influence a few years ago. His explanation of “reciprocity” and how it affects our behaviour struck me. We’re all affected and influenced by it. Frequently without realizing it. And once you see it, it’s hard to unsee it. What is reciprocity? Reciprocity is when we do something or give something…